8 Things I Wish I’d Known About Pure Pet Food Sooner
For years, feeding our dog Rocky was a daily gamble. Every new bag of kibble came with crossed fingers. Would this one finally agree with his stomach or would we be dealing with loose stools and skipped meals all over again?
When our friend first told us about Pure Pet Food, we were sceptical.
Another “natural” dog food promising better digestion? We’d heard it all before. But the more we looked into how Pure works — and saw that they’ve delivered over 83 million meals to thousands of happy dogs, with 91% showing improved overall health — the more curious we became. Eventually, we decided to give it a try.
Looking back, we only wish we’d switched sooner.
Here are 8 things we wish we’d known about Pure Pet Food before we made the change.
1. Fresh-Dried Food Is A Total Game-Changer
Pure Pet Food isn’t kibble, raw, or wet food. It’s fresh-dried (dehydrated), meaning real ingredients are gently dried to lock in nutrients, then rehydrated with water at mealtime.
Unlike kibble, which is heavily processed and can lose much of its natural goodness, naturally dried food is closer to real, fresh food. For dogs like Rocky, who have sensitive stomachs, this makes a huge difference.
2. It’s Incredibly Easy To Digest
Within days of switching to Pure Pet Food, we noticed changes; less bloating, no tummy gurgles and consistent firm stools.
Pure is made with real meat, fruits, and vegetables, with no artificial preservatives, fillers, or ultra-processed ingredients commonly found in kibble. That simplicity is exactly what Rocky’s digestion needed.
According to Pure Pet Food, 94% of customers see improvements in their dog’s ailment, and honestly, we get why.
3. Mealtimes Take 10 Seconds (Yes, Really)
Feeding used to be a whole ordeal, especially when we tried frozen food that took over our freezer and took forever to prep. With Pure Pet Food?
Scoop.
Add water.
Stir.
Serve.
That’s it.
The food stores neatly in the cupboard and requires zero prep. It’s hands-down the least stressful feeding routine we’ve ever had.
4. Dogs Actually Love The Taste
Rocky is a classic fussy eater, so I was shocked when he inhaled his first bowl of Pure Pet Food without a second thought. Once rehydrated, the food smells surprisingly pleasant — not artificial or overpowering like so many other brands we’ve tried.
Pure offers a great variety of recipes like Turkey with Broccoli & Spinach, Salmon with Sweet Strawberries, Duck & Veggie Medley, Herring, and Chicken, so rotating flavours is easy.
5. It’s Shelf-Stable Without Being Ultra-Processed
One of my biggest hesitations with other “fresh” dog foods was storage. Freezer space disappeared fast.
Pure Pet Food’s fresh-dried meals stay safely in the cupboard, without sacrificing nutrition. No freezer, no fridge, no mess. Just smart, space-saving storage that fits into real life.
6. It’s Tailored To Your Dog (Not One-Size-Fits-All)
When you sign up, Pure asks a few quick questions about your dog like age, breed, weight, activity level, sensitivities, and treats.
From there, they calculate exact portions and recipe recommendations tailored specifically to your dog. It felt reassuring knowing we weren’t overfeeding, underfeeding, or guessing anymore. I really appreciate that Pure Pet Food offers a tailored menu designed to meet your pups needs.
7. It’s Surprisingly Affordable
I assumed better digestion = higher cost. Not with Pure Pet Food.
Plans start from just 89p per day, making it around 30% cheaper than many fresh or raw subscriptions, but without all the hassle.
Delivery is free across the UK, plans are flexible, and I can easily pause or change deliveries, so there’s no pressure or commitment stress.
8. The Results Go Beyond The Bowl
Since switching to Pure Pet Food, our dog hasn’t just digested better, but he’s overall happier, more energetic, and genuinely excited for meals.
And judging by their excellent 4.6 Star Trustpilot score, we’re far from alone. Review after review echoes the same story — happier, healthier dogs and mealtimes they genuinely look forward to.
Final Thoughts
Feeding your dog shouldn’t feel like a constant experiment. Since switching to Pure Pet Food, mealtimes are so simple, and we know exactly what goes into Rocky’s bowl, which truly gives us peace of mind. Not to mention that he’s thriving.
If you’re stuck in the cycle of loose stools and wasted food, this might be the change your pup needs. We can wholeheartedly recommend it.
