What I Learned After Trying The SURI 1.0
I used to think an electric toothbrush was just… an electric toothbrush. As long as it buzzed and cleaned my teeth, that was enough.
But my mornings told a different story… Plastic bases cluttering up my counter, and a brush that always seemed to die at the worst possible moment.
It was so annoying that I went hunting for a toothbrush that would give me clean, healthy teeth without the drama. Something chic and functional.
So when I found SURI 1.0 I was curious but cautious. How could something that looks this stunning actually work? A 4.8 out of 5 Trustpilot score from 20,000+ reviewers* is tough to ignore. After reading review after review, I was impressed. And when I saw the battery lasts up to 4 weeks, I thought, okay… this could be the one.
SURI 1.0: The Toothbrush Built for Real Life
Here’s what I wish I’d known about the SURI 1.0 sooner.
1. The Full Kit Is Thoughtfully Designed
When my SURI 1.0 arrived, the box landed neatly on my doorstep. Inside was everything I needed: the toothbrush, magnetic mirror mount, brush head cover, and a neat wireless USB-C charging pebble. It’s a complete system that’s absolutely lovely — like I gave myself a present.
2. A Proper Clean Is Instantly Obvious
After my first SURI 1.0 brush, my teeth felt smooth, polished, and genuinely cleaner than I expected.
With 28,000 sonic vibrations per minute, SURI 1.0 removes 100% more plaque than a manual toothbrush**. The built-in two-minute timer pulses every 30 seconds, guiding you to switch zones so each quadrant gets equal attention. Whenever I smile, the difference is clear.
3. The Battery Really Does Last Up To 4 Weeks
So, I chuck it in my bag with no worry about cables or backup options. When it does need power, the wireless USB-C pebble is quick and handy. It doesn’t matter if I’m in Paris, Barcelona, or just working from a local café — I can plug it in anywhere.
4. It’s Made To Travel
The SURI 1.0 is light and travel-friendly, with a plant-based travel cap and a button lock, so it stays clean in my bag. I just pack it and go.
5. Pressure Control Protects My Gums
When life is stressful, I tend to brush my teeth too hard. But SURI’s bristles are medium-soft, designed to go easy on your gums. The gentle pressure sensor lets me know to ease up, which helps protect my gums and enamel.
6. Designed With Dentists
The SURI 1.0 was designed with dentists, and it’s IPX7 waterproof, so it’s happy living in a steamy bathroom.
7. Looks Gorgeous On My Mirror
The SURI 1.0 looks as fine as it performs. Its lightweight bio-circular plastic body*** feels solid in my hand and rinses clean in seconds – no gunky toothpaste build-up. The magnetic mirror mount keeps the sink clear and my beautiful brush on display.
And it comes in colours like Haze Green, Ember Orange, Nightfall Blue and Moonrise Grey.
8. Innovative Materials That Don’t Compromise Performance
I never imagined an electric toothbrush with plant-based brush heads would work this well. But they’re made from cornstarch, with castor oil bristles. They clean effectively while reducing reliance on traditional plastics.
SURI even has a simple mail-back program for used heads in the UK and US — they’re repurposed into new products, like soap dishes.
Final Thoughts
Before I ordered my SURI, all I wanted was an electric brush that didn’t look crusty or die mid-brush.
With SURI 1.0, I feel the difference every morning. A better brush. A lighter bag. A streamlined sink space. It is the kind of upgrade that makes me pause and think, why did I wait this long?
If you’re curious, explore the SURI 1.0 and see if it suits your routine. After all, you brush at least twice a day, every day. Sometimes the smallest daily actions are the ones worth upgrading.
Upgrade your routine
Get the SURI toothbrush at your local Boots store or shop online
*Trustpilot metrics accurate as of 16th October 2026. Plaque removal performance claims compared vs a manual toothbrush.
**Plaque removal vs a manual toothbrush in a 1-day in vivo study conducted by an independent third party.
***Handle contains over 90% bio-circular plastic. ABS plastic independently certified bio-circular (mass-balanced)

