These Black-Owned Fitness Brands Are Where You Should Buy Your Running Gear
06 March
Here's where you should be spending your money
Everyone knows that working out in ratty clothing isn't very motivating.
Studies have shown that the right workout gear drastically determines how hard we push ourselves on cardio or at the gym. But high-end fashion clothes are never high on our shopping list, and a well-fitted pair of spandex can run up a hefty price tag. But as quarantine has forced us all to reevaluate our workout routine, workout clothes matter now more than ever.
But instead of blowing the big bucks on white-owned brands like Under Armour, we should use this time as an opportunity–while BLM protests happen across the country–to put our money towards black businesses as much as we can. This, of course, includes workout clothes. So here are some reliable Black-owned brands that are high quality and won't break your bank.
Yema
Founded in 2016, Yema Khalif and his wife, Hawi Awash, opened this fitness brand to help educate and feed the latter's home country of Ethiopia. All proceeds go towards helping to educate and feed at risk children in Ethiopia, and their fitness offerings are all beautiful and hand-made.
Culture Fit
Designed specifically for black women, Culture Fit's sleek design and well-ventilated workout gear is worth the money. Designed by women of color, each matching pair of active wear also can include a matching yoga mat, so you can really be looking your best when you hit your zoom yoga class!
Vero Mastodon
Made popular by men and women who served in the military, Vero Mastodon offers breathable, flexible fitness clothes for all the heavy lifters out there. Their exclusive app also offers training programs by certified trainers and power lifters to help you get shredded and transformed.
Pru Apparel
Focused on its message of community and pride, Pru Apparel is for every type of woman. Inspired by Africa's culture and rich history, the breathable clothing sets feature Kente cloth and come in a wide array of sizes. Not to mention, the prints are super trendy.
Glamourina
This gorgeous activewear was born for the culturally conscious. Made for women of all skin tones and shapes, the workout gear was designed for the sole purpose of empowering and motivating. Their high-waisted spandex and quality mesh provide a collection of breathable fabrics that move however you do.
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