Slowing down the aging process has been a goal for generations, with the anti-aging market expecting to grow to $331 billion by 2021.

Usually, the focus is mitigating the effects of aging on our appearance, but what about the signs within our bodies and the physical impact aging can have on our health? To better understand our needs as we age, we must look to our functioning at the cellular level.

In 2004, Dr. Charles Brenner's discovery of nicotinamide riboside (NR) as a vitamin precursor to nicotinamide adenine dinucleotide (NAD+) was a breakthrough in our understanding of cellular processes as we age. Our cells depend on NAD+ to support their daily function, even in the face of both metabolic and physiologic stresses.

Numerous human clinical trials have been published about the NAD-boosting effects of NR, or Niagen®– the only NAD+ booster that is patented and safety reviewed by regulatory bodies around the world, including the United States. Niagen® is sold as Tru Niagen®, a daily supplement that supports your cellular repair and helps maintain your cells' resilience.

This is how Tru Niagen® helps people stay healthy as they age.

NAD+ is the central regulator of cellular metabolism

Cellular energy is needed to carry out every process in our bodies. From breathing to moving, even the beating of our hearts– cellular energy is essential for every bodily function. It is also essential in combating oxidative stress, repairing DNA damage, and creating the building blocks for DNA and RNA.

Our cells' mitochondria need NAD+ to convert our food intake into cellular energy. Without NAD+, we wouldn't be able to produce the energy we need to carry out all the processes that keep us healthy.

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NAD+ declines as we age

NAD+ levels decrease by as much as 50% between 40 to 60 years of age. Because NAD+ is essential to cellular health, the less we have of it, the harder it is for our cells to produce the energy they need to stay healthy as we age. NAD+ levels can also be depleted by metabolic stresses, such as overeating and alcohol consumption, as well as a sedentary lifestyle. The aging process is inevitable and so are our decreasing levels of NAD+.

What is in Tru Niagen®?

Tru Niagen® contains 300mg of Niagen® nicotinamide riboside. There are currently 9+ published human clinical studies and 100+ preclinical studies on Niagen®. Packaged in a vegetarian capsule, Tru Niagen® is safe for all adults to consume.

The effects of Tru Niagen®

Tru Niagen® has gained a lot of popularity, with one customer commenting "To me, this is not just a supplement, but a life-changer." As with any supplement or new health routine, your experience will vary depending on your age, diet, exercise, and sleep habits.

Tru Niagen® will start increasing NAD+ levels shortly after you take it and will continue to maintain those elevated NAD+ levels with regular supplementation.

To support your body's cells against the unknown, Tru Niagen® can help you age better and feel your best.

Update: Tru Niagen® is extending a special offer to our readers - get $20 off any purchase over $80 with code POPDUST20 †


These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

† When you spend $80+ and enter code POPSDUST20 at checkout you'll receive a $20 credit on your first order. Discount does not apply to subsequent subscription shipments. Free delivery on orders within the US only. Restrictions apply. Offer expires 6/30/2020 at 11:59pm PT. Not valid on wholesale orders or outside the US. All rights reserved.