Why This New Mom Only Buys Fragrances From PHLUR

Why This New Mom Only Buys Fragrances From PHLUR

Calling all new mamas out there — one sleepless night and coffee-filled morning after another may not be glamorous, but cuddles and giggles with my little one make it worth every second.

Since becoming a mom, I’ve gained an entirely new appreciation for “clean” living and am determined to surround my little girly with products and foods that are natural, sustainably-sourced, and, most importantly: safe. I’m researching products constantly. New Mom, Research Machine, WonderWoman — I’d say all are accurate. The other morning, I was getting ready in a hurry (because life), and I sprayed my usual Chanel #5 and then picked up my little one, and she sneezed. Hmm…

I went back to my vanity, picked up my perfume bottle. No ingredients listed.

Okay, well, Google will know, right? Nope. Chanel’s website? Also nothing.

At that point, it dawned on me — I have absolutely no idea what’s in my perfume. I mean, does anyone? It’s like these designer brands just put an expensive price tag on it and call it a day. While I’d already started switching to clean makeup and skincare products, it never occurred to me to think about my perfume.

I couldn’t believe it: how could I examine the food I was putting into my body, and not what I was spraying on it? Research Machine in action, I started looking for transparent fragrance companies and finally found one: PHLUR. PHLUR is a luxury fragrance brand that clearly stated on its site that it only uses “good clean ingredients,” and went on to list in detail what was in each of their scents. It was information paradise.

All of PHLUR’s fragrances are hypoallergenic, cruelty-free, vegan, sustainably sourced and packaged with recycled materials, followed by a list of all the “no’s” (no parabens, sulfates, phthalates, BHT). I learned about PHLUR’s bottle choices (opaque, eliminating the need for potentially harmful preservatives), and that their formulas are sourced using a combination of lab-created synthetics that are safe for the skin and exactly mimic botanicals found in nature, and selective sustainably sourced botanicals. This way, they don’t have to harm the environment by overharvesting at-risk plants like sandalwood so we can protect our planet and our kiddos.

The only problem. . . would I dare take a baby to a store to sample the fragrances with me? Sounds like a hot mess. PHLUR’s sample set makes it easy to try at home, though. Pick 3, try them each for a while, and then choose your favorite. PHLUR’s fragrances work with your body chemistry and evolve throughout the day, so it’s best to try them out for a while to see which is perfect for you. For $18, I was able to choose three samples to be delivered to my door in a cute kit.

These were generous 2ml bottles, which equated a full month of daily fragrance. Right away, I chose “Olmsted and Vaux,” with white ginger and orange flower notes. It was described as “bright” and “clean,” “like an invigorating morning walk through Central Park,” which I imagined giving me a boost for morning walks with my girl. Next was “Sandara,” with notes of forest air, described as calming and meditative—and who couldn’t use more calm in their life? Lastly, I chose “Siano,” because one woman left a review saying she loved it because it brought on “good dreams”—and what sleep-deprived mother isn’t going to go for good dreams?

I loved these new, delicious scents, and when I decided to get a full-sized 50-ml bottle of Siano, I was excited that I could apply the $18 toward my purchase. Now I’m also using PHLUR body wash and have their 100% vegetable wax candles mentally filed as my new go-to gift. I know life as a mom will continue to give me plenty to worry about. We shouldn’t have to settle for expensive, designer brands with potentially toxic, unsustainably sourced ingredients.

With PHLUR, we have one less thing to question and a joyful spritz of glamour each day.

Start Sampling: Our friends at Phlur are extending a special offer for our readers. Follow this link to pick your three scents for only $18 (+ shipping is free)!