Wine can be extremely overwhelming for anyone not privy to the culture.
With such a wide breadth of knowledge seemingly needed surrounding the taste, texture, and creation process of high-class wines, it's easy to be turned off altogether and just grab a beer. But the truth is that wine clubs have made good wine so much more accessible.
Many snobs of the practice have begun to blame wine clubs for "selling out" wine culture, but shouldn't wine be able to be enjoyed by anyone? Why do we feel the need to extensively know wine in order to drink some of its best bottles? Not to mention, wine clubs have been saving the very wineries we love to enjoy, especially once the pandemic hit.
"This year, our wine club is the life raft that's going to get us to shore," California winemaker Martha Stoumen told Winemag, who suffered a serious financial blow due to both the pandemic and last year's unprecedented wildfire season,. "Having a wine club is incredibly important. When all other things are variable, we can count on this income coming in twice a year."
As wine clubs begin to redefine the way we think about wine, there is much good to be had by just getting a subscription, even if you know nothing about wine. Here are 4 reasons why wine clubs are thriving in 2021:
They’re Providing Winemakers with a Steady and Reliable Income
wine club money
Through affordable wine clubs, wine companies that potentially couldn't afford much standalone marketing and advertising are finally able to get their wine shipped and sipped by the gallons to a plethora of thirsty customers. Whether your preference is for red, white, or sparkling, most of today's wine clubs have hundreds of different wine companies to choose from, all of which benefit directly from your purchase. Winc's Wine Club also makes all of its own wines, which means they have more of a hands-on process for curating your perfect bottle.
Wine Clubs Get You What You Want, Faster
winc wine club
Inclusive wine clubs like Winc's Wine Club make wine "for the people, not the critics." They're not interested in catering to pretentious wine snobs, but instead create wines everyone can enjoy and help you discover which type of wine you're best suited for.
Winc's is not only a successful wine club, but they also make their own wines, which means their customers are getting a clean and reliable wine at an affordable price (you can get 4 bottles at just $29.95 a month). They also help build your palatealong the way, allowing you to rate every bottle you get and replacing the ones for free that you can't stand. Wine has never been so accessible as it is with Winc, and they believe that's the way wine should be.
You Get Smarter With Each Shipment
winc wine club
Wine clubs often help new wine connoisseurs actually understand what it is they're drinking. Learning about the process and history behind your favorite bottle makes drinking it such a richer experience. At Winc's Wine Club they help you build a sophisticated palate, so you not only understand what you're drinking, but you can communicate to your friends what it is you enjoy about your favorite bottle.
Winc uses an online Palate Profile, which is based on your own ratings. This allows Winc to customize and better recommend your perfect bottle of wine. The process ensures that you won't spend an absurd amount of time breaking down labels and end up choosing the wine you think looks nicest. Winc's also doesn't have a fee or commitment to join, and you can skip the month's shipment any time you need a breather. In the end, you'll become a sommelier in a way you never thought possible.
Wine Clubs Offer Far More Variety Than In-Store
winc wine club
The aspect that led wine clubs to become all the rage in 2021 is that their variety, when rivaled against your local liquor store, is unmatched. Winc designs all their own wines, and you can customize them by searching by type, (Chardonnay, Pinot Noir, Riesling), region, (California, France, Argentina, Portugal), or even sweetness, (sweet red, semi-sweet, dry). You can mix and match how you please, and find exciting new blends every month if you so choose.
The point is, a wine club can offer you significantly better wine than your local liquor store, so what are you waiting for?