Why was Chanel in Manchester?

Chanel and Manchester — Fashion faux pas or opposites attract romance?

I love a love story. Especially when an unlikely pair makes it work and gets together in the end. But while opposites attract in fiction…in real life, those dynamics look more like your friend going back to her dirtbag ex over and over again. And that’s a story I’d rather skip.

So when Chanel hosted their CHANEL 2023/24 Métiers d’art show in this unexpected Northern English city for its latest show, critics and fashion lovers were divided. Was this surprising move a testament to the enduring power of the unlikely pair? Or was it a bad PR move that made no sense for the brand?

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